En route to the 60th Monte-Carlo Television Festival

The poster for the 60th Monte-Carlo Television Festival blends tradition and modernity.

Tradition is reflected in the portrait of the Princely couple - Princess Grace and Prince Rainier III, the Festival's founder - both looking tenderly at the Golden Nymph, the historic award which symbolises the Prince's visionary founding ambition: to spark and encourage new forms of artistic expression that promote peace and harmony among people. Over the last 60 years, the trophy has been presented to the best international programmes from all over the world.

The image has been deliberately reworked. The background has been completely removed to focus attention on the portrait, a way of showcasing and paying a heartfelt tribute to this legendary couple.

The modernity comes through in the various graphical elements which have been carefully selected for this purpose, as well as to accentuate the visual. Fine, narrow lettering in a bright blue shade contrasts with the natural energy of the portrait, highlighting the essential information.

The figure 60 is placed in the centre of the poster as a reminder of the anniversary, and the numbers lean slightly to the right, as if moving, symbolising the Festival's evolution.

The overall visual impact is both subdued and contemporary, with the aim of underlining the Festival's commitment to its history and longevity, while at the same time remaining resolutely up-to-date with an eye to the future.