The Value of Marketing in Television

Monday 17 June 17:00 - 17:40, Salle Genevoix, Grimaldi Forum

The Value of Marketing in Television

Marketing campaigns in television can provide an important platform for series to generate additional revenue and for brands to create excitement and awareness, while gaining wider exposure to a targeted audience. Through channels such as advertising, product placement, licensing, PR/publicity and more, how are marketeers driving viewers and subscribers to engage with content for a deeper personalized experience spanning different platforms and mediums including podcasts? Join our panel of experts to find out more!

Moderator
• Stewart CLARKE, SVP Content International, DEADLINE

Speakers
• Katie FUCHS, Managing Director, THE LIPPIN GROUP
• Kerry HOPKINS, CEO & Founder, BROADCAST READY
• Adrian LAST, Chief Marketing Officer, ITV STUDIOS
• Alan NIEROB, Chairman of Entertainment, ROGERS & COWAN PMK